Marketplace Best Practices
Posted by: HelpDesk on July 12, 2009 at 10:58PM EST

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River Valley Voice Marketplace - Best Practices

Using River Valley Voice Marketplace to Help Drive Traffic and Increase Sales
Please read below for best practices on how to help increase traffic into your business. Also find how to use the tools Social Marketplace offers to help you reach out and engage with your customer base, ultimately allowing you to generate leads and convert
them into sales.

Marketplace helps you build bridges, start conversations and maintain relationships with your most valuable asset –CONSUMERS.

River Valley Voice Marketplace – Marketing Tools at your Fingertips
You now have the tools to invest a little of your time and gain rich rewards.  By enhancing your business profile page and updating with relevant offers, news and events you are able reach out and engage with the consumers in your community.  The more work you put in the more reward you will reap.

River Valley Voice Marketplace - A Link Building Tool
Your enhanced profile has a happy side effect - it helps to build your link profile so you will gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website.

Example: When a user recommends your business, your logo is displayed within their profile page.  Other community members visiting that users page will see your business logo as a recommended business and can click directly into your business profile page. 

River Valley Voice Marketplace – Attract and Retain Site Visitors
Update your business profile with photos of your products, storefront and friendly employees .  Upload videos that highlight your expertise and show the visitors more about what you offer.  Use special offers or coupons to attract and reward loyal customers.  Change these on a timely basis to keep them fresh. 

Put a face to your business by adding a business description to tell your visitors what you offer and who you are. Use this area as you would a TV Spot.  Remember, this is digital word-of-mouth, so keep the experience appealing to your visitors, to attract the positive word-of-mouth that you want

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River Valley Voice Marketplace – Use your Blog
One of the purposes of blogging is to exhibit your expertise on a subject related to your business. If you spend 8 hours a day working on your passion or skill set you have knowledge and perspective that the average person doesn’t have - and doesn’t have the time to develop.

They want someone - you! - to give them the benefit of the time and energy you’ve put into gaining that knowledge.

The key to establishing your expertise and using it to develop loyalty with your customers is:

  1. Tell them what you know
  2. Admit what you don’t know

Your customers don’t expect you to know everything. And they would be skeptical if you claimed that you did. 

If you’re honest, you will build trust.  When people trust you, they will do business with you.

Blog posts tend to attract links from other blog posts and those in turn will spread the word of your business page. The more popular your blog becomes, the more value it is perceived to offer and the more visitors you will continue to get.

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 SUPPORT/HELP

Business Owner Best Practices Do you have a question?  Read through our Frequently Asked Questions and click on them to find the answers you are looking for! 

Are you looking for more information on advanced settings?  Want to become an expert user? Please check out our extensive HOW TO Tutorial.

Still have questions or need support? Please email us at mailto:marketplace@lacrossetribune.com?subject=Support Question

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